FORM
FUNCTION
PRODUCT DESIGN
"Conserve the intention,
renew the exterior."
Nowadays, people are looking for a constant experience with any product or service they purchase.
As part of my graduation project, A Ante Bajo had the purpose of renewing the experience of delivering a gift.
Throughout the design of these pieces the objective was to create a compartment where you could save a real message to whom you are giving the gift. The purpose is not only to know that you are delivering an object, but also an insightful message within.
Kinder Surprise toy style.
I designed this project so that children could not only play with it in a traditional way, but also that through their fingers, they could control the movement of the car, making a whole interactive experience.
Cocanmex is a Mexican Brand thats sells fruit in different presentations within several stores like Sam's Club.
I was part of the designing team that worked in their new brand proposal.
My logo design & package concepts where the ones chosen for their last release & it is currently used in the market.
*Delivered the specs for the package (material, form and concept). The final graphic design is not mine.